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This index is more than a tracker.
It’s a strategic tool for investors, advisors, operators, and policymakers seeking to understand and act on the commercial evolution of sport.

Most investment benchmarks overlook sport – this one makes it visible, comparable, and actionable.

Visible:

Shines a light on the global sports economy, capturing the full spectrum of operators across regions and segments.

Comparable:

Provides a unified lens to evaluate companies across media, betting, retail, IP, tech, and beyond.

Actionable:

Reveals trends in performance, leadership, and market shifts – helping stakeholders act with insight.